THE INS AND OUTS OF

HEALTHCARE MARKETING

We continue to create impressive websites and develop fun and interactive social media platforms for businesses that seek our help. We also offer a host of other marketing services that you will find interesting and effective. The commitment that beehive offers you really is unmatched.

According to a survey done by CDW Healthcare, 78% of people prefer virtual healthcare services to traditional healthcare services. This suggests that people are interested in convenience. People not only want to find healthcare answers online, but they also want to book these services online. Studies show that people want healthcare providers to offer;

  • Customized patient portals
  • Online booking
  • Doctor/specialist lookup
  • Online payment of bills
  • Messaging options
  • Virtual healthcare visits
  • Online renewal of prescriptions
  • Informative healthcare videos

The only way for you to provide any of the above is to have a website so let us start from there. In as much as it is crucial to provide users with the above capabilities, people want a fast, secure, mobile-friendly website that is coded for SEO. They want to be able to find you quickly without risking their privacy. An SEO-friendly website will allow people to find the following information at the click of a button:

  • The category of your business
  • Your contacts
  • A description of your business
  • Your location
  • Operating hours
  • Reviews about your services

So, how can you attract more patients?

1. Have a good website

Besides being secure, SEO-friendly and fast, your website must include content that is based on what your patients are most interested. Also, you must use the right keywords for your business.

2. Pay Per Click

You must be willing to spend on ads if you want to be at the top of search results. Organic search results are no longer enough; PPC is the way to go!

3. More social media

Get on social media and stay there. Keep your audience engaged with interactive posts, educative videos, and insightful questions. Make sure that people learn something every time they visit your page. Remember to be original and creative with your posts to keep your page interesting. You may need to pay for ads so that you do not get pushed to the bottom. You may need the assistance of a marketing agency (like us!) to navigate your way through Facebook advertising.

4. Automated email marketing

A huge number of adult patients value communication from their doctor. Send emails to your patients to request a referral, remind them of an appointment, give health news, remind them of a due check-up or announce new technology. They will likely feel very valued and keep coming back.

5. Video marketing

The healthcare industry is rather visual and critical which makes it perfect for video marketing. Create videos giving an overview of procedures and treatments and post them on your website and social media platforms to reach a wider audience.

So where does Beehive come in?

There are many more strategies you can use and it is impossible to prescribe a single marketing strategy that will work miracles for your healthcare business. The perfect technique would be a blend of several other techniques. That is why at Beehive Web Solutions we do all the work for you.  Having helped businesses like Advanced Applications, Revenue Maximization Group, Sunlit Merchant Services, Del-Mar-Solana Beach Rotary, and Robin Retail Group to grow, we are just the right marketing agency for you. Since we opened our doors in 2010, our activities have been premised on the commitment to help our customers achieve their desired goals. We value relationships with our customers and strive to grow their businesses in every possible way.

Are you in the healthcare industry?

Well, call us TODAY or send us an email. At Beehive, we are always available for our customers. Contact us today for a free consultation and let us scale your marketing to unimaginable heights!