Thanks to the internet, the way business advertise their wares has changed greatly. People have been advertised to so much that they are no longer easy to convince. Today’s consumer is almost numb t advertisement; beautiful models are not driving as many sales as they used to and those age-old stories of real-life experiences just do not cut it. People want to relate to products and brands. They care how businesses make them feel. They know they have options. Knowledge of this shift forms the backbone of our online advertising consultancy services.