Conversion rate optimization is a well-informed and deliberate process; it is hardly a game of guessing. It is an informed process whose justification must come from client feedback and a thorough analysis of outcomes. For conversion optimization to be successful it must be founded on your target market, your website and your business.
Since this is a time-sensitive activity, you must take advantage of all the traffic you are already getting. It is very easy to lose visitors who are not quickly turned into customers. Businesses must quickly grab the opportunities they get in terms of traffic. Any minute wasted is tantamount to several customers lost.