MARKETING FOR

FRANCHISES

You may have the best website and digital strategies in the world but if you cannot make paying customers out of visitors then you are at a loss. Attracting people to your website is undoubtedly much easier than getting people to actually pay for your product or service. To get the most out of your digital marketing efforts, you must strive to achieve and maintain a high rate of conversion of visitors to customers. Beehive Web Solutions offers conversion optimization services that will first get you the traffic your business needs then go the extra mile of converting the traffic to paying customers.

First, it is important to understand some of the various strategies used in franchise marketing. These are;

  • Social media
  • Company website
  • PPC
  • Email listing

Of course, each of the above strategies works well for different franchises and situations. The good news is we can help you with all the above. All you have to do is tell us where the problem is. Moving on, let us discuss how these strategies are great for marketing

Social media

Social media provides franchisees with a platform where they can control the narrative. However, to avoid watering down the brand, franchisors must provide franchisees with guidelines on branding and messaging so that they all speak the same language. Franchisees can run their own social media pages but these must be monitored by the corporate. The key is to continually post fresh and original content or videos which will go a long way in attracting a wider audience.

Company Website

How secure is your website? Do your web pages take more than two seconds to load? Is your website compatible with all devices including mobile phones and tablets? People like to feel safe while browsing the web. Also, people will quickly move on if your page takes 3 seconds to load. The code and structure must be consistent and scalable if you are to compete favorably with other franchises. Finally, communicate regularly.

PPC

Franchisors may use display and search ads to advertise the brand and its franchises. This makes it easier for franchisees to generate leads and hence make sales. Franchisees must customize their ads so that they are more appealing to and appropriate for the target market. For example, they may mention the local cities in their ads.

Email listing

This strategy allows you to send email messages to people that have subscribed to receive them. Do your best to be relevant to your audience. Developing specific newsletter templates for each location may help. Pay attention to your consistency and branding.

Remember, it is crucial that franchisees work within the franchisors guidelines.

So where does Beehive come in?

It is impossible to prescribe a single marketing strategy that will work miracles for your franchise. The perfect technique would be a blend of several other techniques. That is why at Beehive Web Solutions we do all the work for you.  Having helped businesses like Advanced Applications, Revenue Maximization Group, Sunlit Merchant Services, Del-Mar-Solana Beach Rotary, and Robin Retail Group to grow, we are just the right marketing agency for you. Since we opened our doors in 2010, our activities have been premised on the commitment to help our customers achieve their desired goals. We value relationships with our customers and strive to grow their businesses in every possible way.

We continue to create impressive websites and develop fun and interactive social media platforms for businesses that seek our help. We also offer a host of other marketing services that you will find interesting and effective. The commitment that beehive offers you really is unmatched.

Our all-in-one package comes with reasonable rates and timely delivery of services.

Are you operating a franchise?

Well, call us TODAY or send us an email. At Beehive, we are always available for our customers. Contact us today for a free consultation and let us scale your marketing to unimaginable heights!

MARKETING FOR

HOME SERVICES

From plumbers to landscapers, home service providers are fighting for the top spots on online search results. Well, not literally of course! Technology has added a whole new dimension to business. People are no longer opening their doors and waiting for customers to walk in; they are going out there and showing prospective customers why they are their best bet.

Suffice to say, the market is filled with professionals with desired skills and experience. You really can never market yourself too much. Consumers have a lot of options and a good number of your competitors are just as skilled if not more. How do you stay ahead of the curve? How do you ensure that customers will continue to choose you over your competitors? How do you attract new customers? Read on and find out!

1. Go local

Be more involved in the local community. Promote environmental consciousness. Participate in local events. Join the local town committee. Seek the endorsement of local businesses. Advertise your services using local publications. Give out your business cards at local events and follow up with anyone who gets back to you. In short, show that you care about the local community.

2. Embrace social media

An active social media presence is mandatory if you are to stay ahead of your customers and competitors. Ensure your social media pages are duly updated with all the relevant information about your business. Make use of captivating photos to maintain an exciting appearance. Also, keep your content original but fresh and educative.

3. Referrals

A mailing list full of incorrect and repeated addresses is as useless as the H in honest. Regularly check your mailing list for invalid addresses and scrape them off. An updated mailing list is the first step towards expanding your impact.

4. Dust off your mailing list

A lot of people access the internet on their mobile phones and tablets. Clearly, if your site is mobile-friendly you will reach more people.

5. Be mobile friendly

There is no advertising quite like the word-of-mouth. People are more likely to heed recommendations from their family and friends than from a stranger. Develop a referral program to encourage your customers to tell others about you.

So where does Beehive come in?

There are many more strategies you can use and it is impossible to prescribe a single marketing strategy that will work miracles for your home services business. The perfect technique would be a blend of several other techniques. That is why at Beehive Web Solutions we do all the work for you.  Having helped businesses like Advanced Applications, Revenue Maximization Group, Sunlit Merchant Services, Del-Mar-Solana Beach Rotary, and Robin Retail Group to grow, we are just the right marketing agency for you.

 

Since we opened our doors in 2010, our activities have been premised on the commitment to help our customers achieve their desired goals. We value relationships with our customers and strive to grow their businesses in every possible way.

 

We continue to create impressive websites and develop fun and interactive social media platforms for businesses that seek our help. We also offer a host of other marketing services that you will find interesting and effective. The commitment that beehive offers you really is unmatched.

Do you want to grow your home services business?

Well, call us TODAY or send us an email. At Beehive, we are always available for our customers. Contact us today for a free consultation and let us scale your marketing to unimaginable heights!

MARKETING FOR

REAL ESTATE BUSINESS

Marketing is a compulsory part of the real estate business because real estate itself is about marketing properties. A successful real estate company must go beyond creating textbook brochures and listings. What do you do to promote your real estate business and ensure you get noticed by potential buyers? How do you stand out from the pool of real estate businesses? Here is how;

1. Have a marketing plan

Every successful initiative begins with a well-thought plan. A marketing plan gives you a clear structure of your objectives and the activities you will undertake to reach these objectives. It also helps you to direct your resources to the areas where they will have the most impact.

2. Email marketing

Email marketing is a cost-efficient way to reach your audience. By sending your customers targeted marketing emails you will make them feel valued enough to keep dealing with your business. Email marketing helps you to grow your customer base through regular communication and updates about your business, offers, promotions and new property they may be interested in.

3. Create and manage a business website

Since the first place potential customers will look for you is online, you must establish a solid web presence. A company website allows you to give as much information about your business and services to a wide audience at the same time. For better effect, get it done by professionals (like us!) who will manage your content and traffic.

4. Content marketing

Create a buzz online using infographics, blogs and videos. Keep the content informative but also vibrant and relevant. You want to keep people asking for more, don’t you?

5. Use social media

The easiest way to connect with people is using social media. Social media such as Facebook, Twitter and LinkedIn allow people from all over the world to connect in real-time. Information spreads very fast across social media which is why every real estate business needs active social media pages. Instagram is also a great marketing platform for real estate businesses because it allows you to share quality images of the property. Invest in a good photographer or camera and post photos that will attract your target audience. For people to want to contact you, they must first be interested in what you are offering.

6. Make use of commercial real estate listing sites

Commercial listing sites are accessed by a large number of (yes, you guessed it!) potential property buyers. Advertising your own listings on these sites allows you to tap into this ready audience.

7. Google AdWords

Consider setting up paid Google AdWords campaigns for your business. It will cost you some money but it will definitely pay off once you get higher rankings on Google search results.

Beehive Web Solutions is a digital marketing company that has helped businesses just like yours to grow since 2010. Our team is skilled, experienced and passionate about all things digital marketing. We know the ins and outs of marketing business to increase traffic as well as sales. Business in San Diego, LA and Orange continue to experience our unmatched services every day. We value your satisfaction and will prioritize your business needs and expectations above all else.

 

Our all-in-one package comes with reasonable rates and timely delivery of services. At Beehive, we are always available for our customers. Do you want to grow your real estate business? Contact us today for a free consultation and let us scale your marketing to unimaginable heights!

Are you operating a Real Estate Business?

CONTACT US TODAY via email at info@beehives.com or give us a call on 8583615000. Alternatively, you can FIND US at 4320 Campus Ave #5 San Diego, CA 92103.

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MARKETING FOR

LEGAL SERVICES

There was a time when all lawyers had to do was practice law; today they are faced with so much competition that they have to come up with strategies to market their services. Lawyers are a busy lot and hardly have time to spend researching ways to beat the completion (but we do!).  Marketing for law firms is a bit complex but as with other businesses, the results can be profitable. How can you best market your legal firm?

Video marketing

Integrate videos into your marketing campaign to give your message a more personal touch. A short video has the power to communicate trustworthiness and clear whatever doubt prospective clients may have regarding you. People like to know that they are dealing with ‘real’ people who have their best interest at heart. Video content is exciting and convenient for most people but you can also use it to pass educative information.

Thorough website

Your website is the first place people will search for information about you. When creating content for your website, make sure you give as many details as possible about your business and your services. Also, you need a fast and secure site so that people do not get tired of waiting for the pages to load. Remember to include calls to action prompting the visitor to contact you or sign up for your services. What is the point of having a great website if you cannot convert the traffic to paying customers?

Branding

Create a branding statement that is closely knitted with your mission statement. Proper branding makes your business memorable to clients. The design of your site and images you use are part of your branding.

Be more involved in the community

Even as you advertise your business online, remember to be more involved with the local community. Sponsor local events and programs if you can. Participate in community activities such as cleaning the environment or planting trees and make the local people feel that you are part of their community. This will not only encourage them to continually use your services but also refer you to others.

Online reviews

Provide your customers with the option to give feedback and encourage them to submit public reviews about your business. The reviews will not always be positive but every review will present you with a chance to improve your business and services.

Why do you need us?

There are many more strategies you can use and it is impossible to prescribe a single marketing strategy that will work miracles for your legal firm. The perfect technique would be a blend of several other techniques. That is why at Beehive Web Solutions we do all the work for you.  Having helped businesses like Advanced Applications, Revenue Maximization Group, Sunlit Merchant Services, Del-Mar-Solana Beach Rotary, and Robin Retail Group to grow, we are just the right marketing agency for you.

 

Since we opened our doors in 2010, our activities have been premised on the commitment to help our customers achieve their desired goals. We value relationships with our customers and strive to grow their businesses in every possible way.

 

We continue to create impressive websites and develop fun and interactive social media platforms for businesses that seek our help. We also offer a host of other marketing services that you will find interesting and effective. The commitment that beehive offers you really is unmatched.

Do you want to attract more clients to your legal firm?

Well, call us TODAY or send us an email. At Beehive, we are always available for our customers. Contact us today for a free consultation and let us scale your marketing to unimaginable heights!

MARKETING FOR

Automotive Business

Television ads, newspaper ads, Pay Per Click marketing and SEO are good for your business but it does not hurt to supplement these with a little creativity. While attracting new customers should be the priority of every business, you must be careful not to neglect your existing customers as their satisfaction comes with free advertising. Well, maybe you will have to spend a dime or two to keep them happy but trust that it will not hurt. Below are a few strategies for effectively marketing your automotive business;

Get online ASAP!

Of course, your business needs a web presence, NOW! Being online allows people to find your business easily. 97% percent of people go online when looking for various products and services. This is too huge a number to miss out on. To stay ahead of your competitors your business must at least have a website where people can find information about the business, the products and services, and your contact information. While you’re at it, publish educative posts about cars and their maintenance. Most people know very little about their cars and would appreciate the free information. Remember, you must continually prompt people to sign up for your services by providing a “CONTACT US” link on every page.

Use social media

Creating and maintaining an interactive social media page for your business allows people to access you outside your business. Social media is a great way to let people interact with you, learn about your business and inquire about your services without experiencing too much pressure to make a purchase. Social media also allows people who have used your services to give feedback about their experience which is what potential customers are interested in. People love their vehicles and want to ensure that they are giving their trust to the right business. Through social media, you can learn what your customers feel you are doing wrong and what they feel you are doing right. It also allows you to get a feel of what kind of services or products people are more interested in.

Offer rewards

No one will sign up faster than someone who has something to gain besides the excellent quality of the services you offer. Offer discounts, coupons or rewards for customers who make a certain amount of purchases to encourage them to keep coming. You may also offer certain rewards for customers who give you referrals. You will not only gain new customers but also make your existing customers more loyal to your business. Always remember, people, go where they feel appreciated.

Beehive Web Solutions- the marketing partner your automotive business needs!

Having helped businesses like Advanced Applications, Revenue Maximization Group, Sunlit Merchant Services, Del-Mar-Solana Beach Rotary, and Robin Retail Group to grow, we are just the right marketing agency for you. Since we opened our doors in 2010, our activities have been premised on the commitment to help our customers achieve their desired goals. We value relationships with our customers and strive to grow their businesses in every possible way.

We continue to create impressive websites and develop fun and interactive social media platforms for businesses that seek our help. We also offer a host of other marketing services that you will find interesting and effective. The commitment that beehive offers you really is unmatched. Our all-in-one package comes with reasonable rates and timely delivery of services.

Do you have an automotive business?

Well, call us TODAY or send us an email. At Beehive, we are always available for our customers. Contact us today for a free consultation and let us scale your marketing to unimaginable heights!

THE INS AND OUTS OF

HEALTHCARE MARKETING

We continue to create impressive websites and develop fun and interactive social media platforms for businesses that seek our help. We also offer a host of other marketing services that you will find interesting and effective. The commitment that beehive offers you really is unmatched.

According to a survey done by CDW Healthcare, 78% of people prefer virtual healthcare services to traditional healthcare services. This suggests that people are interested in convenience. People not only want to find healthcare answers online, but they also want to book these services online. Studies show that people want healthcare providers to offer;

  • Customized patient portals
  • Online booking
  • Doctor/specialist lookup
  • Online payment of bills
  • Messaging options
  • Virtual healthcare visits
  • Online renewal of prescriptions
  • Informative healthcare videos

The only way for you to provide any of the above is to have a website so let us start from there. In as much as it is crucial to provide users with the above capabilities, people want a fast, secure, mobile-friendly website that is coded for SEO. They want to be able to find you quickly without risking their privacy. An SEO-friendly website will allow people to find the following information at the click of a button:

  • The category of your business
  • Your contacts
  • A description of your business
  • Your location
  • Operating hours
  • Reviews about your services

So, how can you attract more patients?

1. Have a good website

Besides being secure, SEO-friendly and fast, your website must include content that is based on what your patients are most interested. Also, you must use the right keywords for your business.

2. Pay Per Click

You must be willing to spend on ads if you want to be at the top of search results. Organic search results are no longer enough; PPC is the way to go!

3. More social media

Get on social media and stay there. Keep your audience engaged with interactive posts, educative videos, and insightful questions. Make sure that people learn something every time they visit your page. Remember to be original and creative with your posts to keep your page interesting. You may need to pay for ads so that you do not get pushed to the bottom. You may need the assistance of a marketing agency (like us!) to navigate your way through Facebook advertising.

4. Automated email marketing

A huge number of adult patients value communication from their doctor. Send emails to your patients to request a referral, remind them of an appointment, give health news, remind them of a due check-up or announce new technology. They will likely feel very valued and keep coming back.

5. Video marketing

The healthcare industry is rather visual and critical which makes it perfect for video marketing. Create videos giving an overview of procedures and treatments and post them on your website and social media platforms to reach a wider audience.

So where does Beehive come in?

There are many more strategies you can use and it is impossible to prescribe a single marketing strategy that will work miracles for your healthcare business. The perfect technique would be a blend of several other techniques. That is why at Beehive Web Solutions we do all the work for you.  Having helped businesses like Advanced Applications, Revenue Maximization Group, Sunlit Merchant Services, Del-Mar-Solana Beach Rotary, and Robin Retail Group to grow, we are just the right marketing agency for you. Since we opened our doors in 2010, our activities have been premised on the commitment to help our customers achieve their desired goals. We value relationships with our customers and strive to grow their businesses in every possible way.

Are you in the healthcare industry?

Well, call us TODAY or send us an email. At Beehive, we are always available for our customers. Contact us today for a free consultation and let us scale your marketing to unimaginable heights!

101 Marketing For

STARTUP

Congratulations! You have successfully started your new business. Now it is time for the real challenge- getting paying customers. Marketing for startups can be challenging because people do not know about your products or services yet. First, you must come up with a plan so as to avoid the following mistakes;

First, you must come up with a plan so as to avoid the following mistakes;

  • Blindly aping your competitors
  • Low-quality content
  • Focus on the wrong audience
  • Frugality

Here are a few startup marketing tips for your startup

Write a blog

Start a blog that talks about things that your desired audience is interested in. Make sure that the content is not only fresh and original but also specific to the industry you are in. keep it exciting and update it regularly. Include educative posts as people are always curious to learn new things. Use keywords that people are interested in so that you may appear at the top of online search results. Share the link to your blog with as many people as you can to enlarge your audience.

Email marketing

Collect email addresses of prospective clients and send them promotional emails about your startup. Do not shy from asking clients for their email addresses but do not insist either. Limit the commercial content in your emails so that you do not push people to unsubscribe from receiving your emails. The more diverse your content, the more people will look forward to receiving them.

Use social media

Create a social media page for your startup where you can interact professionally with clients. Allow people to ask questions and answer them courteously and comprehensively. Your customers will thank you for the free information!

Encourage customers to leave reviews and describe their experience with your products or services. Track customers’ comments to see the areas that you need to improve on. Handle negative reviews professionally. Use them as an opportunity to find out what your customers like. Respond to messages regularly and remember to make your customers feel special!

Giveaways

You may need to give away some products for free so as to build a reputation for yourself. Free things are also attractive to many people and they will rush to purchase from you if they stand to get a free gift.

Referrals

Simply ask your customers to refer you to other people. People are likely to buy from you if you are recommended by someone close to them.

Why do you need us?

There are many more strategies you can use and it is impossible to prescribe a single marketing strategy that will work miracles for your startup. The perfect technique would be a blend of several other techniques. That is why at Beehive Web Solutions we do all the work for you.  Having helped businesses like Advanced Applications, Revenue Maximization Group, Sunlit Merchant Services, Del-Mar-Solana Beach Rotary, and Robin Retail Group to grow, we are just the right marketing agency for you.

Since we opened our doors in 2010, our activities have been premised on the commitment to help our customers achieve their desired goals. We value relationships with our customers and strive to grow their businesses in every possible way.

We continue to create impressive websites and develop fun and interactive social media platforms for businesses that seek our help. We also offer a host of other marketing services that you will find interesting and effective. The commitment that beehive offers you really is unmatched.

Are you ready to attract more clients to your startup?

Well, call us TODAY or send us an email. At Beehive, we are always available for our customers. Contact us today for a free consultation and let us scale your marketing to unimaginable heights!

MARKETING FOR

RETAIL

In as much as every business needs to make sales, retail businesses are all about sales. So what happens when sales are low? What do you do when you cannot meet the sales target? Perhaps you are making sales but are still looking to grow your business. No matter the situation, what you need to do is make more people interested in your products; this awareness can be achieved through retail marketing. Below are several tips for marketing your retail business;

Provide a unique experience

The truth is that the market is flooded with products just like yours. It is no longer enough to sell quality products. Consider how you treat customers during and after a sale. Do you answer all their questions about the product? Do you actually listen to what they want? Do you tell them about better alternatives? Do you follow up post-sale to confirm that they were satisfied? If not then this is the time to start.

Give people offers that they cannot resist

Offers and discounts encourage people to keep coming back to your store. They can definitely find the same products elsewhere unless you give them a reason to visit your store.

Research! Research! Research!

You can never know too much about your customers, employees or competitors. Keep finding new ways to improve your business and increase sales.

Call to action

Encourage customers to purchase from you NOW. Make sure they feel they will miss out unless they take action immediately.

Be part of the local community.

Interact with local community participate in community projects to get a feel of what the local people are like and what they want. This will make it easier for you to market them because you understand them.

Pay keen attention to details

Bring your brand to life through your interaction with clients. Whatever you do or say must remind them of your brand. It is the little things that matter most.

Hold events

Hold exciting events for customers to participate in on a regular basis say, monthly. Stick to the ones that will create the most important without taking up too much time to plan. Make sure your event is something that will encourage people to make a purchase even as they have fun.

Are we the right marketing agency for your startup?

There are many more strategies you can use and it is impossible to prescribe a single marketing strategy that will work miracles for your retail business. The perfect technique would be a blend of several other techniques. That is why at Beehive Web Solutions we do all the work for you.  Having helped businesses like Advanced Applications, Revenue Maximization Group, Sunlit Merchant Services, Del-Mar-Solana Beach Rotary, and Robin Retail Group to grow, we are just the right marketing agency for you.

 

Since we opened our doors in 2010, our activities have been premised on the commitment to help our customers achieve their desired goals. We value relationships with our customers and strive to grow their businesses in every possible way.

 

We continue to create impressive websites and develop fun and interactive social media platforms for businesses that seek our help. We also offer a host of other marketing services that you will find interesting and effective. The commitment that beehive offers you really is unmatched.

Could your retail business do with more customers?

Well, call us TODAY or send us an email. At Beehive, we are always available for our customers. Contact us today for a free consultation and let us scale your marketing to unimaginable heights!

MARKETING FOR

E-Commerce Development

Maybe you have just set up your online business and are ready to start making sales. Perhaps you have been in business for some time now and you are looking to increase sales for certain products. Whatever your situation is, you need a great marketing plan. E-commerce marketing allows you to drive traffic to your site and turn these visitors into paying customers. Marketing is what will show prospective customers that they need to purchase from you while also retaining the customers you already have. So how should you go about marketing your business?

Start with a content marketing strategy

It is said, with reason, that when you fail to plan you plan to fail. Unless you start by making a thorough and executable plan, your marketing campaign is doomed to fail. Note down all the methods through which you will reach your audience and evaluate along the way.

Diversify your social media platforms

There are several social media platforms to choose from. Diversification allows you to get the most out of each platform as each platform works well in certain markets. With time you will be able to set apart those platforms that are yielding you the most profits and shift your focus to them. Furthermore, if you spread your content across several social media sites you are likely to reach a wider audience.

Maintain originality

Customers will be more interested in your content if it is fresh, unique and unadulterated. Granted, pulling content from the internet will save a lot of your time. However, people are likely to recognize the content and be discouraged from purchasing your products. Develop your own blog posts, podcasts, videos and eBooks from scratch. Customers will connect better with you if you constantly provide them with fresh but insightful information.

Reward loyal customers

Develop a system for rewarding customers who have proven their loyalty to your business. For instance, you may offer discounts or cash prizes.

Consider email marketing

Provide visitors with an opportunity to subscribe to your email list. Make a point to send automated emails regularly to customers. You may include important company updates, current promotions and exciting offers for them to try out.

Integrate Instagram to your e-commerce

Instagram allows you to post thousands of photos which are accessed by customers, prospects, influencers, and brands. Use powerful hashtags to make your posts easier to find and make them more exciting. Ensure your photos are of great quality; you want to compel people to make an order.

It is impossible to prescribe a single marketing strategy that will work miracles for your e-commerce. The perfect technique would be a blend of several other techniques. That is why at Beehive Web Solutions we do all the work for you.  Having helped businesses like Advanced Applications, Revenue Maximization Group, Sunlit Merchant Services, Del-Mar-Solana Beach Rotary, and Robin Retail Group to grow, we are just the right marketing agency for you. Since we opened our doors in 2010, our activities have been premised on the commitment to help our customers achieve their desired goals. We value relationships with our customers and strive to grow their businesses in every possible way.

We continue to create impressive websites and develop fun and interactive social media platforms for businesses that seek our help. We also offer a host of other marketing services that you will find interesting and effective. The commitment that beehive offers you really is unmatched.

Our all-in-one package comes with reasonable rates and timely delivery of services.

Do you have an e-commerce business?

Well, call us TODAY or send us an email. At Beehive, we are always available for our customers. Contact us today for a free consultation and let us scale your marketing to unimaginable heights!